Malagasy women are often seen with these masks on. The mask is made of 100% plant material and water. Wood and/or cortex of different trees (or even avocado seeds) are scraped against a rock and water is added to make it into a paste. The cream is meant to protect their face from the sun, keep their skin healthy and also to whiten the skin. Wearing these masks is considered beautiful by men and so women wear them all the time while doing their daily tasks.